Telegram Ads cost calculator

Cost per subscriber by industry

The median is the middle value: half of our cases in that industry came in below it and half above. The range shows the cheapest and the most expensive result. Figures are in euros, the currency Telegram Ads is billed in.

The campaigns behind the estimate

Each row is a published case study with the details: what we promoted, where the traffic went and what worked.

How the calculator works

Ad spend = the number of results you need × the median cost in the selected industry. The range multiplies the same number by the lowest and highest cost in our cases. Enter a budget instead and it works the other way round, estimating how many subscribers that spend could bring.

Amounts originally in US dollars or roubles were converted to euros at approximate exchange rates. Cases with unconfirmed headline figures are left out.

What the estimate does not include

The calculator covers ad spend only. Account top-up fees, campaign management and preparing your channel, bot or website are separate costs. We break down the full budget in How much does Telegram Ads cost?

Why your cost may differ

• Market: the same industry costs differently in Russia, Turkey or Uzbekistan.
• Audience size: the fewer relevant channels, the more each impression costs.
• Ad review: crypto and finance ads are rejected more often, and rebuilding creatives takes time.
• Offer and creatives: the ad copy shapes how many people click and subscribe.
• Quality: a cheaper subscriber is not always better value; what matters is how many become leads.

This is a benchmark from our own cases, not a price guarantee. We build a precise forecast after reviewing your product, market and landing page. For placement selection, see How to choose Telegram Ads channels.