Turkey launch: 5,052 subscribers on a €6,506 budget

Industry

Cryptocurrency / trading

Market

Turkey

Destination

Telegram channel

Budget

€6,506

In this guide

The client

A Turkish-language crypto and trading channel. The target was a steady flow of 100–150 real Turkish subscribers per day at around €1 each.

What we did

We matched channels and creative to Turkish audiences and cleared moderation. Broad targeting by Turkey, language and Turkish-language creative became the strongest combination, reaching €0.95 per subscriber towards the end. We tested more than 200 campaigns in the first month. We also recommended publishing no more than three to five posts a day, because heavier posting coincided with much higher unsubscribes, and avoiding animated posts that had caused issues on Telegram.

What didn’t work

Crypto moderation was particularly strict. All campaigns were rejected during one week, forcing us to rebuild the creative and lose roughly a week and a half of delivery. Narrow targeting to individual Turkish channels had lower reach and higher costs, so we concentrated on the broader location-and-language setup.

Results

• Spend: €6,506
• New subscribers: 5,052
• Cost per subscriber: €1.29