Telegram shop builder: a €20,000 multi-destination test
- Industry
- SaaS / Telegram Mini App builder
- Market
- Russia / CIS
- Destination
- Website
- Budget
- €20,000
In this guide
The client
A Telegram Mini App shop builder for sellers and retailers. The client asked us not to publish its name.
What we did
After the brief, we tested traffic to a website, a channel and two bots independently. Website registrations cost €69.52, so we agreed to stop that funnel and reallocate spend. Competitor-channel subscribers initially cost €2.25. Topic placements were cheaper but lower quality; turning them off raised the cost while improving quality. The first bot cost €4.64 per start in tests and €4.32 on average. A second, direct-sales bot cost €13.53 per start. Our four audience groups covered direct competitors, sellers, fulfilment and business communities.
Results
- Website: €1,738.03 spent; 25 registrations at €69.52
- Channel: €11,298.51 spent; 2,731 subscribers at €4.14
- Bot 1: €4,876.28 spent; 1,130 starts at €4.32
- Sales bot: €1,759.11 spent; 130 starts at €13.53