VPN service: 25,954 bot visits at about €0.28 each
- Industry
- VPN / digital services
- Market
- Russia / CIS
- Destination
- Telegram bot
- Budget
- About €7,395
In this guide
The client
A VPN bot with a free trial and a referral offer: both friends get a free month. One access key cost about €1.56. The client asked us not to name the service.
What we did
We completed the brief, tested the bot and opened an ad account with a trial budget. Six audience segments included users of access-restricted services, freelancers, bloggers and social media marketers. At the client’s request, we allocated part of the spend to defensive ads around its own bot to compete with rival offers.
Results
- Spend: about €7,395
- Bot visits: 25,954 at about €0.28 each
- Clicks: 29,422
The partnership continues, with a separate euro-denominated ad account opened for scaling.