Italian fabrics: 2,531 subscribers at €0.77 each

Industry
Fabric retail / offline store
Market
Moscow
Destination
Telegram channel
Budget
€1,951.51

Channel audience

BeforeAbout 500
After3,000+

Channel subscribers before and after promotion. This is audience size, not sales.

In this guide

The client

Kives Tkani is a Moscow fabric shop with more than ten years in business. Its channel had roughly 500 subscribers when we began.

What we did

We selected four channel segments, agreed all ad copy with the client and recommended changes to the channel’s presentation and content before launch.

Results

  • Spend: €1,951.51
  • New subscribers: 2,531
  • Cost per subscriber: €0.77
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