Freelancer consulting: 448 subscribers at €2.77 each
- Industry
- Consulting / freelancer education
- Market
- Russia / CIS
- Destination
- Telegram channel
- Budget
- €1,273
Cost per subscriber
The client had previously managed ads in-house. After testing new copy and channel placements, the reported cost per subscriber was €2.77.
In this guide
The client
An agency owner who teaches freelancers to sell end-to-end marketing services and build teams. The goal was not just more subscribers: the audience had to include freelancers already earning roughly €1,041 or more.
The goal
Increase daily subscriber growth while aiming to bring acquisition cost down from €5 towards €2.
What we did
The client had been running ads with one successful text that was beginning to wear out. We wrote five new variants based on recent channel posts, assembled a relevant channel pool and tested copy–placement combinations.
Two of the five texts delivered the best balance of subscriber cost and quality. For the main launch, we paired the strongest text with one channel per ad, making performance easier to judge. We then adjusted CPM bids so the ads could win auctions and deliver steadily.
Results
- Spend: €1,273
- New subscribers: 448
- Cost per subscriber: €2.77
