Custom furniture studio: 6,065 subscribers at €1.49 each
- Industry
- Custom furniture / local business
- Market
- Moscow and surrounding region
- Destination
- Telegram channel
- Budget
- €9,046.01
In this guide
The client
A Moscow custom-furniture studio with more than 3,000 completed fitted-furniture projects.
What we did
We reviewed competitors and the client’s channel, then built three audience segments: property, renovation and design, and neighbourhood redevelopment. The strongest combination paired property channels with a discount and a free measurement visit. We later tested Telegram search-keyword placements, where some subscribers cost as little as €0.21. We moved most traffic to unique invitation links so enquiries could be tracked more accurately.
Results
- Spend: €9,046.01
- New subscribers: 6,065
- Cost per subscriber: €1.49
We have worked with the client for more than a year. Image-based ads are planned as a further cost-reduction test.