Running-event jewellery: 270 subscribers at €3.60 each
- Industry
- Running accessories / jewellery
- Market
- Russia
- Destination
- Telegram channel
- Budget
- €973.02
In this guide
The client
BeRunner makes race-inspired jewellery, including slider bracelets for 10K, half-marathon and marathon events. The client’s goal was subscriber growth and three to four weekly sales at an order value above about €36.
What we did
With few direct competitors, we focused on two or three audience segments, particularly channels for mass-participation runs. We wrote ad copy, developed creative, agreed it with the client and recommended improvements to channel presentation and content.
Results
- Spend: €973.02
- New subscribers: 270
- Cost per subscriber: €3.60