Design mentor: 2,421 subscribers at €1.30 each
- Industry
- Design education / mentoring
- Market
- Russia / CIS
- Destination
- Telegram channel
- Budget
- €3,158
In this guide
The client
Miron is an 18-year-old digital designer and mentor who had worked on 40-plus projects in three years, including Innopolis, Fruitella, Hochland and Mosfilm. His channel was new, with 169 subscribers.
What we did
We prepared the channel for Telegram Ads pre-moderation, which it passed on the first attempt. We segmented the audience around competitors, design programmes, UI/UX, typography and related topics. We tested several destinations: an introduction post linking to the best content, individual expert posts and the channel itself. We also wrote roughly ten ad texts.
Results
- Spend: €3,158
- New subscribers: 2,421
- Cost per subscriber: €1.30, with the strongest combinations at €1–€1.30
- Ads launched: more than 50
Direct competitors’ audiences delivered cheaper subscribers but spent slowly. Channels found through Telemetr cost more per subscriber but spent the budget faster.