Uzbekistan launch: testing a channel against a bot
- Industry
- E-commerce education
- Market
- Uzbekistan
- Destination
- Telegram bot
- Budget
- €495.58
In this guide
The client
A channel and bot teaching online-store owners how to sell more through Telegram, with practical examples and campaign breakdowns. After a Russian-market launch, the client wanted to test Uzbekistan.
What we did
We sent traffic to the bot and channel at the same time, then concentrated on the stronger bot route. Two core audiences were fashion, footwear and accessory sellers already selling manually through Telegram or Instagram, and marketplace sellers on Uzum or Wildberries seeking a direct-to-consumer customer base. We selected seven placement groups from a detailed audience profile. Channels closest to the client’s own examples performed best.
Results
- Channel: €76.15 spent; 63 subscribers at €1.21
- Bot: €419.43 spent; 702 subscribers at €0.60