Cross-border trading channel: 265 new subscribers
- Industry
- Trading / finance
- Market
- China / international
- Destination
- Telegram channel
- Budget
- About €506
In this guide
The client
The Smartlab China channel had previously run traffic from Facebook and wanted to test Telegram Ads.
What we did
We first tested whether the topic would pass moderation in our own ad account. Approval took three days. We then tested crypto, business, finance, education and gambling audiences; crypto performed best. We also excluded locations that were sending irrelevant traffic, particularly Uzbekistan and Tajikistan on the business and finance segments.
Results
- Spend: about €506
- New subscribers: 265
- Cost per subscriber: about €1.93
The main constraints were slow moderation—sometimes nine to ten days—and a limited pool of active channels in this niche. Both restricted how quickly the budget could be spent.