Virtual-card app: 5,708 new users at €1.37 each
- Industry
- Fintech / virtual cards
- Market
- Russia / CIS
- Destination
- Telegram channel
- Budget
- €7,820.06
In this guide
The client
A Telegram Mini App issuing international virtual cards to people who needed a way to pay for online subscriptions.
What we did
We initially sent traffic to both a bot and a channel, then focused on the channel after comparing results. We built eight channel segments, starting with competitors, adjacent services and AI communities. We tested different offers, including gift-led messaging. The partnership ran for more than five months.
Results
- Spend: €7,820.06
- New users: 5,708
- Cost per subscriber: €1.37