Massage and float studio: enquiries at €4.60
- Industry
- Wellness / massage and float therapy
- Market
- St Petersburg
- Destination
- Website
- Budget
- €4,752.32
In this guide
The client
Blagodar is an in-person float therapy, massage and yoga studio in St Petersburg.
What we did
For the first six to eight weeks, ads led to the Telegram channel. To reduce lead cost, we then suggested testing the website, checked its readiness and adapted offers that had already worked in the channel. Six audience segments covered competitors, relevant communities, healthy living, bot-derived lookalikes, local news and bots.
Results
- Channel: €1,548.31 spent; 335 subscribers at €4.62 each
- Website: €3,204.01 spent; 697 contact submissions at €4.60 each
The website produced a similar acquisition cost with substantially more enquiries.