Exam-prep school: 698 subscribers at €1.43 each
- Industry
- Online education / exam preparation
- Market
- Russia
- Destination
- Telegram channel
- Budget
- €1,000
In this guide
The client
An online school with three expert-led Telegram channels covering maths and computing, social studies and history, and chemistry and biology for Russia’s national school exams.
What we did
We completed the brief, improved channel descriptions and pinned posts, and selected channels where exam-prep students were already active. More than 20 ad texts were tested across different channel groups. The initial cost per subscriber was €2.04; after finding the stronger combinations, we scaled them.
Results
- Spend: €1,000
- New subscribers: 698
- Cost per subscriber: €1.43