Producer's channel: 522 subscribers at €4.74 each
- Industry
- Business education / production
- Market
- Russia / CIS
- Destination
- Telegram channel
- Budget
- €2,471
In this guide
The client
Maksim Hirkovskiy’s channel was already well presented, but its content made pre-moderation more difficult.
What we did
We tested three destinations: the channel with a unique link, a bot and a particular post. The bot was cheaper to start but did not generate enquiries, so we chose the channel and unique links for clearer tracking. Competitor audiences worked best; beauty-related channels offered a reasonable price, while seller channels did not work. We launched more than 400 ads, testing each channel separately.
Results
- Spend: €2,471.77
- Clicks: 2,363 at €1.05 each; CTR: 0.72%
- Click-to-subscriber conversion: about 22%
- New subscribers: 522 at €4.74 each
- One tracked sale worth about €3,123 occurred during the campaign. Other sales may have gone unattributed before unique links were in place.