Stage 01 / 04 · 4 guides
Essentials and budget
Learn what Telegram Ads can do, when it fits and how to plan the cost of a first test.
Define your campaign goal and a sensible test budget.
Guides in order
Read from the start or pick the problem you need to solveWhat is Telegram Ads and how does it work?
A plain-English introduction to Telegram's official ad platform: placements, targeting, destinations and when it makes sense for a business.
Where do Telegram Ads appear—and who sees them?
A guide to Telegram ad placements in channels, search, bots and video, plus Premium visibility and why subscribers are not the same as impressions.
How much does Telegram Ads cost in 2026? Prices, budgets and examples
Cost per subscriber and per lead in Telegram Ads by industry, based on 29 of our campaigns. Minimum budget, monthly spend and every cost to plan for. With a calculator.
How to fund and pay for Telegram Ads in 2026: payment options
How to pay for Telegram Ads: through an agency, a provider or a direct account. Currencies, funding fees, paying as an individual or a company, minimum budgets and what to check before depositing money.
Next stage
Make your destination ready for visitors, navigate ad review and launch your first campaign.