Online vocal school: about €14,844 in sales across three launches

The client

Evgeny teaches a programme called Modern Vocal Techniques to vocal coaches. The product line included a practical workshop priced at about €21 and a flagship course at about €625. This is a narrow audience even across Russian-speaking Telegram.

The goal

Bring more vocal teachers into the existing sales funnel while keeping the reported subscriber-acquisition target below roughly €3.64 including fees.

The constraints

• A small pool of channels that genuinely reach vocal teachers rather than adjacent music audiences.
• Auction bids from competitors up to 2.5 times higher.
• No direct attribution from an ad click to a course payment.
• A 40–45-day journey from first ad impression to flagship-course purchase.

What we did

We handpicked channels for vocal teachers and methodology communities, excluding superficially similar jazz, choral and recording channels that did not bring qualified leads. The testing structure was one channel per ad. At peak, 144 ads ran simultaneously, and around 2,600 ads were created over three launches. A landing-page pixel helped distinguish visits to the nurturing channel from ad clicks.

Three launches

Launch 1, May: A 43-day mix of warm and cold audiences produced 663 mailing-list leads, 107 workshop applications, 44 workshop purchases and 18 flagship-course purchases. Reported revenue was about €8,203 and reported profit attributed to Telegram Ads about €3,872.

Launch 2, July–August: 761 target actions and about €6,454 in reported profit attributed to Telegram Ads.

Launch 3, September: €679 in spend and 267 subscribers.

Client feedback