Wholesale clothing production: 57 enquiries through a site and bot
- Industry
- Wholesale clothing production
- Market
- Russia
- Destination
- Telegram bot
- Budget
- €551.45
In this guide
The client
Azali Fabric had been buying traffic through Yandex Direct. Its site converted roughly 3% of visitors, and many leads were not qualified. The team wanted to find a working Telegram campaign and shift its spend there.
What we did
We initially sent Telegram Ads traffic to the site. Clicks were reasonably priced, but poor site conversion pushed cost per enquiry to about €17.70. We assembled an audience of Wildberries clothing sellers and relevant founder-led channels. To qualify leads faster, we built a Telegram bot that screened an enquiry in around 15 seconds.
Results
- Cost per click: €0.67
- Bot starts: 96; enquiries via the bot: 33
- Average cost per bot enquiry: about €8, versus about €17.70 on the site
- Cold-traffic-to-enquiry conversion: 34%
- Total spend: €551.45; total enquiries: 57